Tags: #MarketShare, #MarketPenetration, #RGI, #MPI, #ARI, #FairMarketShare, #Quadrants, #RevenueManagement, #HospitalityCode When we look at tools to measure the performance of our hotel, it's all starting with Occupancy %, ADR and RevPAR as base measurements. Once you understand your hotel’s performance you need to be able to compare and measure it against your market and competition. This is where Market Share and Penetration Analysis becomes an important tool to gauge our